On October 26th Dr. Cheryl Flink presents the results of a new panel research study on apparel retailer preferences that delves into questions like the following:
- How much do consumers plan to spend this holiday season on apparel?
- What are their favorite apparel retailers, and why?
- What clothing retailer have consumers tried for the first time in the past 90 days?
- What matters most to consumers at a retailer? Price? The shopping experience? Selection?
- How influential is social media on consumer's choices of a fashion retailer?