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Event Overview


What: Banking & Insurance: What's on consumers' minds?

Date: Tuesday, August 31

Time: 1:00 pm Eastern


Market Force Speakers

Janet Eden-Harris
CMO & Senior VP of Strategy

Cheryl Flink, Ph.D.
VP of Customer Experience Solutions

 


Have consumers regained confidence in their banks and insurance companies, or are they looking for alternatives? 


Join us for a review of new research on the Banking & Insurance industries. In this webinar we will answer questions like the following:


  • Why did consumers choose their current bank?
  • Who's thought about switching, but hasn't?
  • How do banks best promote their entire portfolio of products? In the branch? Traditional advertising? The web? Social media?
  • What trends are at the forefront of consumers’ minds in driving new visits?
  • What are the key drivers for individuals or families to visit a QSR instead of other options?
  • Is social media playing a growing role in communicating with restaurant patrons?
  • How do consumers prefer to build a relations with their insurance provider? Web? In person? Telephone? Email?
  • What's most important to an insurance purchase? Price? Service? Brand name? Locations? Agent relationship?
  • Register Today!

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